Our Process

Selection and roast

It all starts with our partners, who source exceptional beans and apply expert roasting methods. Each batch is rigorously tested to ensure it delivers outstanding flavour, aroma, and quality that translates perfectly into freeze-dried form. Only the best make the cut.

Cold brew

Our coffee is cold brewed for 18 hours to create a smooth, balanced profile with nuanced flavours. This step unlocks the full potential of each bean, ensuring every sip is rich and satisfying.

Freeze-Dried

After brewing, the coffee is frozen to temperatures around -40 degrees and carefully freeze-dried over a 40-hour period. This method uses lower heat combined with a longer drying time to preserve the coffee's natural flavours and aromas. The result? A coffee that captures all the richness and depth of freshly brewed perfection, ready to dissolve instantly in hot or cold water.

Packed for your lifestyle

Every sachet is packed in a low-humidity environment to lock in freshness and quality. Lightweight and travel-ready, our packaging is designed for convenience, so you can enjoy Sub40 coffee anywhere, anytime.

FAQs

  • At Sub40, we create our coffee using an advanced freeze-drying process. We start by brewing premium coffee, then freeze it and remove the water content through lyophilisation. This method results in high-quality, aromatic coffee that retains the rich, original flavor, giving you an exceptional coffee experience while you can push the boundaries of what’s possible.

  • Simply add hot or cold water or milk to a sachet of Sub40 coffee, stir, and enjoy. Whether you prefer it bold or mild, we’ve got you covered - one less thing to worry about.

  • Our freeze-dried coffee uses premium Arabica beans and a gentle freeze-drying process to preserve natural flavors and aromas, resulting in a rich, high-quality taste. In contrast, other instant coffees involve high heat processes that often degrade the coffee’s flavour and aroma, leading to a more generic taste. Our process of brewing coffee and freezing ensures an exceptional coffee experience by maintaining the integrity of the original beans.

  • Absolutely! Sub40 dissolves perfectly in cold water. For a refreshing iced coffee, simply mix a sachet with cold water and ice, stir well, and enjoy your cold brew anytime.

  • No, Sub40 freeze-dried coffee is made from 100% pure coffee without any additives or preservatives, offering you a pure and authentic coffee experience that we all love.

  • Store your Sub40 sachets in a cool, dry spot, away from direct sunlight and moisture. Our sachets are crafted to shield the coffee from air and light, preserving its essence as nature intended, ensuring every cup is as fresh as the first.

  • Yes, Sub40 coffee is naturally gluten-free, making it a safe choice for those with gluten sensitivities or celiac disease.