Sip on the classic simplicity of an Iced Long Black, a timeless coffee...
/ Revolution Starts Here
THE VISION
To empower and educate people on the essential support freeze-dried products can play in a world of increasing pace and nutritional need.
THE Mission
To empower and educate people on the essential support freeze-dried products can play in a world of increasing pace and nutritional need.
SUB40 VALUES
Every sachet of Sub40 comes infused with these core values:
No Compromises
Premium beans. Bold flavour. Zero shortcuts. We deliver perfection in every sip because you deserve nothing less.
Effortless, Anywhere
Ready when you are. We’re here to make bold, smooth coffee possible anytime, anywhere. No machines. No mess.
Own Your Bold
We’re not here to blend in. Neither are you. Be fearless, ambitious, and unapologetically yourself with every sip.
Innovate
We’re revolutionising instant coffee with cutting-edge innovation and bold flavour. At Sub40 quality meets convenience.
No Compromises
Premium beans. Bold flavour. Zero shortcuts. We deliver perfection in every sip because you deserve nothing less.
Effortless, Anywhere
Ready when you are. We’re here to make bold, smooth coffee possible anytime, anywhere. No machines. No mess.
Own Your Bold
We’re not here to blend in. Neither are you. Be fearless, ambitious, and unapologetically yourself with every sip.
Innovate
We’re revolutionising instant coffee with cutting-edge innovation and bold flavour. At Sub40 quality meets convenience.
SUB40 ORIGINS
Sub40 exists to revolutionise the way the world experiences coffee – wherever and whenever you need it. Deploying cutting-edge freeze drying technology, we’re a new hybrid of two worlds – the convenience of instant but the taste of a fresh brew. Just add water, hot or cold, and it’s ready in a moment. No fuss, no delays. Just bold, premium coffee that keeps up.




Products
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Discovery Se... Discovery Set (36 x Mixed)
Regular price $98.20Regular priceUnit price / per$108.00Sale price $98.20 -
Trio x 8 Pack Trio x 8 Pack
Regular price $64.80Regular priceUnit price / per$78.00Sale price $64.80 -
Light Roast ... Light Roast (01)
Regular price $24.00Regular priceUnit price / per -
Medium Roast... Medium Roast (02)
Regular price $24.00Regular priceUnit price / per -
Dark Roast (03) Dark Roast (03)
Regular price $24.00Regular priceUnit price / per -
Booster Pack Booster Pack
Regular price $153.10Regular priceUnit price / per$170.20Sale price $153.10 -
Discovery Se... Discovery Set (36 x Mixed)
Regular price $98.20Regular priceUnit price / per$108.00Sale price $98.20 -
Trio x 8 Pack Trio x 8 Pack
Regular price $64.80Regular priceUnit price / per$78.00Sale price $64.80 -
Light Roast ... Light Roast (01)
Regular price $24.00Regular priceUnit price / per -
Medium Roast... Medium Roast (02)
Regular price $24.00Regular priceUnit price / per -
Dark Roast (03) Dark Roast (03)
Regular price $24.00Regular priceUnit price / per -
Booster Pack Booster Pack
Regular price $153.10Regular priceUnit price / per$170.20Sale price $153.10 -
Discovery Se... Discovery Set (36 x Mixed)
Regular price $98.20Regular priceUnit price / per$108.00Sale price $98.20 -
Trio x 8 Pack Trio x 8 Pack
Regular price $64.80Regular priceUnit price / per$78.00Sale price $64.80 -
Light Roast ... Light Roast (01)
Regular price $24.00Regular priceUnit price / per -
Medium Roast... Medium Roast (02)
Regular price $24.00Regular priceUnit price / per -
Dark Roast (03) Dark Roast (03)
Regular price $24.00Regular priceUnit price / per
THE ROASTING CHRONICLE
Explore the world of freeze-dried coffee with brewing tips and latest articles.
JOIN THE SUB40 CIRCLE
Be a part of the Sub40 revolution and unlock exclusive deals.