/   Revolution Starts Here

THE VISION

mission-vision-icon

To empower and educate people on the essential support freeze-dried products can play in a world of increasing pace and nutritional need.

THE Mission

mission-vision-icon

To empower and educate people on the essential support freeze-dried products can play in a world of increasing pace and nutritional need.

SUB40 VALUES

Every sachet of Sub40 comes infused with these core values:

No Compromises

Premium beans. Bold flavour. Zero shortcuts. We deliver perfection in every sip because you deserve nothing less.

Effortless, Anywhere

Ready when you are. We’re here to make bold, smooth coffee possible anytime, anywhere. No machines. No mess.

Own Your Bold

We’re not here to blend in. Neither are you. Be fearless, ambitious, and unapologetically yourself with every sip.

Innovate

We’re revolutionising instant coffee with cutting-edge innovation and bold flavour. At Sub40 quality meets convenience.

No Compromises

Premium beans. Bold flavour. Zero shortcuts. We deliver perfection in every sip because you deserve nothing less.

SUB40 ORIGINS

Sub40 exists to revolutionise the way the world experiences coffee – wherever and whenever you need it. Deploying cutting-edge freeze drying technology, we’re a new hybrid of two worlds – the convenience of instant but the taste of a fresh brew. Just add water, hot or cold, and it’s ready in a moment. No fuss, no delays. Just bold, premium coffee that keeps up.

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