Flavour. No Compromise.
Coffee should be great. Not good enough. Not a compromise between quality and where you happen to be.
Sub40 is specialty-grade coffee, cold-brewed for 18 hours and freeze-dried at -40°C to preserve depth, aroma, and flavour. It dissolves in water, hot or cold, and holds up however you take it.
The Origin Story
Coffee has always been more than a drink. It's a ritual, a reset, a reflection of the standards we hold ourselves to.
Sub40 started because too often, those standards had to bend. Not anymore.
We begin with carefully sourced specialty-grade beans, roasted for depth and balance, then cold-brewed to draw out a smooth, complex profile. Only then is it freeze-dried, a process that locks in peak flavour without additives or shortcuts.
The result is extraordinary coffee that holds up wherever you are. Hot, iced, black, with milk.
Crafted with intent
We don't chase trends or shortcuts. Every roast is selected for depth, balance, and character, then handled through a process designed to preserve its full flavour.
Smooth. Full-bodied. Clean.
This is coffee, done properly.
