Superior flavour. Superior process
We’re unapologetically picky about coffee, because life’s too short for bad brews. That’s why we created Sub40: to deliver coffee that actually tastes like coffee. Through a meticulous cold brew and freeze-dry process, we extract the full depth of our premium Arabica beans, resulting in a cup that’s richer, smoother, and full of flavour you can feel.
Created for Those Who Expect More from Their Coffee
Sub40 was created for people who expect more from their daily coffee. For Sub40 founder James Zhang, coffee has always been a meaningful ritual, something to be savoured, not rushed or compromised. Yet he saw how even those with high standards often had to compromise on coffee when life moved quickly.
Determined to change that, he began with specialty-grade beans, meticulously roasted and brewed for depth and balance, then preserved at their peak through precision freeze drying. The result is extraordinary coffee that is portable, ready to meet your standards wherever the day takes you.
Discovery Set
36 sachets, evenly mixed across all three roasts.
Ethiopia, Brazil, and the Sub40 Blend. A refined mix for those who value variety and consistency in every cup. Clean, versatile, and ready when you are.
Each sachet contains approximately 2.5g of freeze-dried coffee.
Lab-tested caffeine content per profile:
• Ethiopia: ~140 mg
• Brazil: ~144 mg
• Sub40 Blend: ~220 mg
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Frequently Asked Questions
What is freeze-dried coffee?
Sub40 coffee is made from premium Arabica beans, brewed and then freeze-dried to lock in the natural flavour and aroma. This process gives you high-quality coffee that is ready in seconds without losing its richness.
How do I make the perfect cup of Sub40 coffee?
For the best flavour, mix one sachet with about 200 ml of room temperature or hot water or milk. Stir well and enjoy. Room temperature or hot water helps bring out the full flavour quicker. Sub40 will dissolve in cold water, but the flavour develops faster with warmer liquids. If you want it iced, mix first with room temperature or hot water, then add ice.
Can I make iced coffee with Sub40?
Yes. For the best iced coffee, stir your sachet into room temperature or hot water first to bring out the full flavour, then add ice. This gives you a smooth and bold taste every time.
What makes Sub40 different from other instant coffee?
Sub40 is made from premium Arabica beans and freeze-dried gently to protect the natural taste and aroma. Most instant coffees use high heat, which can damage flavour. Our method keeps the full character of the coffee so it tastes smooth and rich in every cup.
Does it taste good?
Yes. Sub40 coffee is made to deliver a satisfying, high-quality taste just like fresh-brewed coffee. Our freeze-drying process keeps the original flavour and aroma intact so you can enjoy a full, smooth coffee anytime.
What is your return or refund policy?
If you are not happy with your coffee, contact us at info@sub40.com within 30 days of purchase. We will arrange a refund, return or exchange. Your satisfaction matters to us.
