HOT OR COLD
READY WHEN YOU ARE

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Your coffee, your rules. Sub40 is here to serve -- hot or cold, bold or smooth. Always ready when you are. Take control. Sip by sip and indulge in the satisfaction of coffee that bows to your every whim.

FUTURE COFFEE™

Sub40 deploys cutting-edge freeze drying technology to create instant* coffee that recreates the taste and experience of a fresh brew — no matter where you are.

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Light Roast (01)

A rich and fragrant coffee sourced from a single-origin farm in Ethiopia. The complexity of this flavour is comprised of delicate fruity notes, paired with the sweet yet deep and enticing floral aromas.

Medium Roast (02)

An exquisite Brazilian coffee that boasts a smooth and balanced flavour with every sip. This single-origin brew delivers a mouthfeel of toasted nuts that is complemented by the addition of chocolate and orange notes.

Dark Roast (03)

A distinctive flavour derived from the meticulous selection of coffee beans. Our dark roast blend honours this art with notes of bitter dark chocolate, followed by sweet aftertastes of brown sugar.

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Discover the science behind our proprietary freeze-drying process

Life is full of obstacles, and getting a great cup of coffee shouldn't be one of them. We are revolutionising the way we drink coffee. The days of chasing a proper brew are over; now you have access to that high-quality cup you're after, anywhere and anytime. We believe that achieving greatness demands a clear focus on what's important—no excuses, no distractions.

We serve those who value their time and need one less thing to worry about. Our commitment is to provide the finest, most convenient coffee to help you stay on track and reach the pinnacle of your success.

We offer premium freeze-dried coffee created from the finest beans sourced around the globe, captured at its peak quality and delivered to you so you can enjoy it in an instant. Our coffee is designed for the adventurous, the busy, and everyone in between.

Light Roast (01) Coffee Crystals

Recipes

  1. Read more: Iced long black
    Iced long black

    Iced long black

    Sip on the classic simplicity of an Iced Long Black, a timeless coffee choice for purists and enthusiasts alike.
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  2. Read more: Iced Oat Latte
    Iced Oat Latte

    Iced Oat Latte

    Elevate your coffee experience with this quick and refreshing Sub40 Iced Oat Latte. With just a few ingredients, you’ll create a perfectly balanced blend of rich coffee, a hint of sweetness, and the smooth creaminess of oat milk. 

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  3. Read more: Orange Espresso
    Orange Espresso

    Orange Espresso

    Elevate your morning with the Sub40 Orange Espresso, a vibrant blend of rich coffee and bright orange juice. This simple recipe offers a refreshing twist on your daily coffee, combining smooth, deep flavours with a zesty citrus kick. Perfect for a quick, invigorating start to your day.
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FAQs

  • Sub40 is a brand that specialises in high-quality freeze-dried beverages. At the moment, we only offer coffee, but we’re working on expanding into a broader range of products beyond just coffee.

  • Simply add hot or cold water or milk to a sachet of Sub40 coffee, stir, and enjoy. Whether you prefer it bold or mild, we’ve got you covered - one less thing to worry about.

  • At Sub40, we focus on proper coffee with zero hassles or compromises. Unlike traditional instant coffee, which is made using cheap beans and exposed to extreme heat that leaves behind bitter granules, our process is entirely different.

    We use premium Arabica beans, cold brew them for 18 hours, and then apply a gentle freeze-drying process that takes around 40 hours. This preserves the coffee’s natural flavours and aromas, resulting in a rich, high-quality taste that’s worlds apart from standard instant coffee.

  • We’ve done all the hard work, cutting no corners to bring you a properly brewed coffee, ready to be brought back to life by you in an instant. With unbeatable convenience and versatility, the options are endless. You can make any kind of coffee, use it in desserts, or even mix it into cocktails.

  • Absolutely! Sub40 coffee was brewed with the cold brew method for 18 hours before being freeze dried for 40 hours ready for you to rehydrate and it dissolves perfectly in cold water. For a refreshing iced coffee, simply mix a sachet with cold water and ice, stir well, and enjoy your cold brew anytime.

  • Sub40 freeze-dried coffee is crafted through a meticulous process to ensure the highest quality and convenience for you. We cold brew our coffee for 18 hours, then freeze-dry it for around 40 hours to carefully remove moisture, leaving behind pure coffee crystals.

    These crystals dissolve instantly in hot or cold water, with or without milk, giving you a premium coffee experience that’s versatile, convenient, and ready to enjoy anytime, anywhere, and any way you like.

  • No, Sub40 freeze-dried coffee is made from 100% pure coffee without any additives or preservatives, offering you a pure and authentic coffee experience that we all love.

  • Store your Sub40 sachets in a cool, dry spot, away from direct sunlight and moisture. Our sachets are crafted to shield the coffee from air and light, preserving its essence as nature intended, ensuring every cup is as fresh as the first.